Posted by What is creative content creation?
Creative content creation can be described as creating topic ideas enticing to your buyer persona, making written or visual content around ideas, and ensuring that information is accessible to your audience as a blog post, video, or infographic, including other formats.
The Importance of Content
Content creation is the best inbound marketing practice. Creating content means making free and utilizing information for your audience, gaining prospects for your website, and keeping existing customers via quality engagement.
In addition, creating content translates to gaining some crucial “Return on marketing investment” for your business or company. These content marketing statistics show:
- Content marketing turns in 3X as several leads as traditional marketing and costs 62% less.
- Small to medium-sized businesses that use content marketing get a total of 126% more leads than those that don’t.
- 61% of purchases that take place online come directly from customers reading a blog.
- In addition, companies publishing 16+ blog posts in a month attract 3.5X more traffic than companies that post four or fewer monthly positions.
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Canva: Free design tools for creative content
Basically, creating content determines business growth. Here are types of content that can be created to review your brand or companies content strategy. Also included are content marketing examples from reputable companies.
1. Blogging
Search engines and audiences visiting a site are always interested in fresh, quality content. With blogging, you get to update all your audience regularly, allowing the opportunity to rank for plenty of keywords related to your brand.
On your blog, you can share business updates, news, noteworthy tips, and many other things. Campaign Monitor, for example, is very good at keeping its blog updated with intelligent content marketing that gives value to readers. In addition, Campaign Monitor uses helpful email marketing tips, which adds value to their audience.
2. Visual content
![10 Visual Content Marketing Statistics to Know for 2017 [Infographic]](https://145335.fs1.hubspotusercontent-na1.net/hub/145335/hubfs/visual-content-marketing-statistics.jpg?length=1200&name=visual-content-marketing-statistics.jpg)
Various visual content can be in many forms like videos, images, including infographics.
- Videos: Your audience is more likely to interact with video-related content than text. Video marketing is gaining importance as an indomitable powerful digital content strategy. In addition to video marketing boosting brand engagement, it allows for an increase in conversion. If your brand inserts video content into landing pages, it helps to earn about an 80% increase in conversion and eventually more revenue. Besides sharing videos on your website or blog, videos can also be posted on social media. For instance, if your post these videos on YouTube, it will get you more audience. Ridesharing company, known as Lyft, supports creative videos with a series on YouTube. These videos stars celebrities as Lyft drivers and is aimed at boosting their brand and serves as a way to gain engagement.
- Images: Contents that are video-related tend to gain about 94% more views than content with only text. To connect with more people online, you must prioritize inserting images into your content. Adding images to your content helps to uplift the uniqueness of your brand and assists in helping people visiting your site visualize your offerings. These images can be simple pictures of your products, which could be your brand’s office and staff.
- Infographics: Infographics are used to represent crucial data in video form, this help to understand information better. Data visualizations help brand engagement and make it easy for prospects to discover and access valuable information. Infographics intrigue a large audience, which draws traffic to your site. For example, the travel brand Airbnb has a brilliant infographic highlighting summer travel trends and helps the booking options and Airbnb Experiences. Infographics divide essential information in a simple way for your prospects to simulate and take action.
3. Case studies
Case studies are used to get powerful social proof that confirms a brand’s reputation. About 83% of individuals believe recommendations from others are contrary to branded ads.
Distributing customer case studies and testimonials makes your brand exhibit the results your brand drive. In addition to this, it also encourages individuals to work with you.
4. Ebooks and guides
Contents like Ebooks, and guides, including long-form content, are beneficial resources for the audience visiting your sites. This type of content gives you in-depth information concerning your business.
Also, you can make ebooks and guides necessary for customers to enter their email addresses to gain access. It is an effective way to expand your email list, and with time you can also follow up with more helpful information.
5. Posting on social media
You can market your content by posting on social media. Sites like Instagram, Facebook, and Twitter allow you to make paid advertisements with business profiles. Posting content on social media allows your audience to get insight into your brand.
Also, social media can connect with present and potential customers. The record shows that more than 2.3 billion people have access to social media presence. When brands or businesses market on social platforms, it helps effectively foster engagement with many audiences.
Plan your content with SERPstat
What is Creative Content Planning and Strategy?
A content strategy involves brand and tone, including how you plan to promote your content and even how to re-utilize it.
Firstly, you have to put your content goal in motion. Like a traditional marketing campaign, your brand or business content strategy must be aimed at your marketing goals.
Your content goal could be attracting more audiences to your website or trying to gain more leads. It could be anything, and you only have to make sure the kind of goal you have in motion can increase organic traffic to your website by 25%.
After deciding this, make sure that everything you would like to create aligns with your goal and that it also adds to your expected outcome.
Secondly, create a buyer persona. To build a content strategy, you need to know who you’re talking to and how you plan to speak to them, including where to find these personas.
Your brand or business buyer persona is the individual you want to reach with your content.
Although, putting together a buyer persona will take some research and guesswork. In the end, there is a clear picture of the individual to market to and the person who excitedly wants to consume your content.
Next, carry out a content audit. What is it? A content audit can be defined as taking inventory of the work already done by your brand and arranging it to fit into your new content plan.
The process of the content audit includes things like re-writing. Also, this process can expose the gaps that need to be worked on, which attracts your personas and their journey.
Here are some simple ways an audit can be performed:
- Collect all your content together in a spreadsheet.
- Make columns for your KPIs, like page views and shares, including engagements.
- Lastly, divide each post, making use of highlights or a different column with the ones that are doing well, the ones that need improvement should be copied or can be put with another post.
A content audit is tedious, but traffic and lead will increase with a content audit. Not just this, you will also have a verified plan in the future.
Plan your content with SERPstat
Steps of creative content creation process
Here are the steps to follow to create content:
1. SEO Research
The process of creating your buyer persona must have given you ideas concerning the topics to talk about and the questions your brand’s audience might have, and this is a good start. Next, you will need to attest if these ideas can work on a larger scale with a vast audience.
An excellent way to carry out keyword research is by jotting down the questions your persona might have concerning several obstacles and goals.
With this, you can carry out keyword research with this information. You have to work with keywords that are accessible, and this means that you have to come up with a monthly search volume known as MSV.
If you’ve just started a blog, targeting a high volume of keywords might not be the best option.
You can conduct keyword research by:
- Using research tools like Moz Keyword Explorer or SERPstat.
- Input your keyword into a search engine and keep track of the auto-filled queries.
- Take a look at the related searches section on search engine results pages.
2. Set Ideation
After deciding on keywords, the next thing to do will be to think about content ideas. The best way to arrange content is using what is known as a topic cluster.
A topic cluster is a long-form perfect pillar page that has to do with keywords that connect to content made of a related subtopic- like a blog post.
The topic cluster model makes thinking much easier because it creates a structure. Your primary keyword can be utilized to make a pillar piece that covers a topic extensively.
However, if your brain is dead on ideas, you can use books, other websites, and industry studies to gather inspiration. Once you’ve come up with fresh ideas, the next thing would be to create an editorial calendar to help you begin.
3. Make your writing stand out
Your brand’s content creation strength could be in any form, and it could be in the form of graphics, podcasts,s or even videos. Whichever form it comes in follows some standard guidelines:
- First, write to your persona, say something to them. Use their voice and euphemisms, and you can also include their wit to create content.
- Next, make use of titles, and meta descriptions, in addition to other teasers, to make your audience use your content. Include why your content is essential in its title to let your audience realize why reading it matters.
- Make something that is unique. It is best not to reuse the information that is already available. Create a unique style or bring up new research to accentuate your points.
- Stand firm to a single idea and utilize your content to strengthen it. It is wise not to confuse your reader by applying a different line of action.
- Lastly, don’t try to excite your audience, and be concise and clear as much as possible.
The other steps of the content creation process include editing, uploading, publishing, and promoting the content.
Canva: Free design tools for creative content
Tools for Creative Content
A content marketing strategy helps in managing content. However, it doesn’t make content. This is when the tools for content creation are needed.
Content creation tools are handy, ranging from GIFs, infographics, etc. Here are some content creation tools:
- Canva: Canva is a tool that helps in making beautiful designs on any social media platform. The canvas software contains beautiful templates that allow the customization of images, colors, with text.
- Giphy: Giphy or GIF has slowly taken over emojis as another form of communication, and it is also an excellent way to make content. Giphy can look up tons of readymade GIFs located in their database. In addition, users can make their own Giphy.
- Vidyard: This hosting platform is created for marketers. It allows users to personalize videos by transcribing CTA buttons, split tests, SEO features, and text.
Other tools used for content creation are Kapwing, SurveyMonkey, and Anchor.
Creative content analysis
The most crucial step in content creation has to be analyzing your content. The absence of data makes it impossible to track what you are working on and how you can improve it.
To analyze your content, you can use numerous data points to track, which further helps in utilizing goals that can serve as a guide to set limitations. Knowing that anything you look forward to accomplishing with your content assists in selecting your metrics is essential.
Here are some things you can track with metrics:
- Page Views: This is the total number of visits that your content got. For content on blog posts, page views are, most time, a metric that lets you know the number of times your content was viewed and by the number of unique views.
- Organic Traffic: Organic traffic consists of all the traffic that comes from search engines, this kind of traffic is unpaid and is gotten from ranking high across Google and other search engines.
- Bounce Rate: Bounce rate is a certain percentage of visitors who exits your site only after visiting once. Bounce rate is an essential metric to track because it informs you of people interested in checking your blog/website posts. However, this content is not satisfying.
Other key metrics to track include conversion rates, engagement rates, audience growth, time on page, and paid campaigns.
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