eCommerce integration is the process of combining your online store with other business systems and services. Perhaps you want to integrate your eCommerce platform with a payment gateway, or maybe you want to connect it to an accounting solution like QuickBooks. No matter the objective, eCommerce integration can be a time-consuming process requiring careful attention.
Integrating your eCommerce platform with other tools or services can help streamline your operations. Also, it can improve productivity by automating manual tasks, such as transferring data between systems and handling orders. For example, if you integrate your online store with QuickBooks so that sales orders automatically synchronize between both programs, then you no longer have to transfer order data from one system to the other manually.
In this piece, we take a detailed look at eCommerce integration and how to get it done without much hassle. First, learn what integration means here.
How Does Ecommerce Integration Work?
Integrating a firm’s operations with its eCommerce solution is known as eCommerce integration. This may appear to be straightforward, but it can get complex quickly.
Ecommerce integration requires a lot of time and effort, especially when trying to integrate two systems that were never designed to communicate with each other. For example, if you want your customer service software to update your eCommerce platform automatically, you’ll have to find a way for them to talk. This could mean hiring developers to manually create an integration or shell out thousands of dollars on an off-the-shelf solution from one of the prominent enterprise software vendors.
Even when it works well, eCommerce integration requires ongoing maintenance and constant oversight by expensive IT professionals who can troubleshoot any problems. And no matter how much money you spend on eCommerce integration, there are always more features that could be added or improved. So the costs will keep piling up until your margins are razor-thin.
RELATED ARTICLE: How to become an ecommerce entrepreneur.
Why Is Ecommerce Integration Important?
As much as eCommerce integration is fantastic, it’s necessary to understand the importance of doing it. Why is eCommerce integration important for your business? What are the benefits of eCommerce integration? is there any advantage to eCommerce integration? What are the disadvantages of eCommerce integration?
To answer some of these questions, here are a few reasons why eCommerce integration is essential:
1. Keeps Your Business Organized
Ecommerce integration keeps all the moving parts of your business organized and working together. It can be as simple as eCommerce integration with a single platform or as complex as a full-featured ERP system. The best option will depend on your specific needs, but eCommerce integration is vital to any business that uses an online sales channel.
For example, several eCommerce tools have an API that integrates directly with major shopping carts like Shopify and Volusion. So you don’t have to worry about having separate order systems for your online store and your warehouse. Many also work well with ERP vendors like NetSuite, Microsoft Dynamics, QuickBooks, and Sage 100 to ensure seamless communication.
These solutions allow orders from any channel, including Amazon and eBay, to flow automatically into one system. This ensures you can manage inventory, shipping, and billing without manual intervention, which means less time spent re-entering data.
2. Effective Ecommerce Integration Gives You Time to Focus on Other Aspects of Your Business
The benefits of eCommerce integration go beyond the checkout process. Your entire sales and marketing operation is woven into a seamless experience for your customers. This translates to you having enough time to focus on other aspects of growing your business. Ecommerce integration brings many advantages to growing a company, including:
- Boost conversions by improving customer experience.
- Increase revenue capture by eliminating abandoned carts.
- Improve operational efficiency with automated processes.
3. Good Inventory Management
The best inventory management practice involved taking a picture of everything we had for each item and then archiving everything in our inventory onto a spreadsheet. With this approach, you could easily see what stock was available, where it was located, and how it might be used. This process makes you much more efficient when ordering new items from your supplier because you know exactly what you need to order based on your current inventory.
4. Creates an Efficient Checkout Process
The checkout process is the final step in a customer’s eCommerce journey, and you want to make sure it’s an easy one. If your checkout process is too confusing or hard to follow, customers will abandon their carts and leave your site. You don’t want that. Instead, you want them to complete their purchase to get that money into your pocket—the more straightforward your checkout process, the better. One page with all the necessary information is ideal in front of customers.
5. Help You Measure the Success of Your Business
Ecommerce integration is all about helping you measure the success of your business. With eCommerce integration, you can quickly see how much money your business is making and what products are selling well or poorly.
You’ll be able to track the success of your promotions and marketing campaigns, which will help you plan for the future and sustainably grow your business.
Ways to Add Ecommerce to Any Website
You can add eCommerce to your website without relying on a different eCommerce platform. To add e-commerce features to your existing website, you’ll need:
- An online shopping cart or buy now Button.
- A payment integration system.
- Security for processing customer payments and transactions.
To help you get started with eCommerce integration, here are a few ways to do it for your online business:
1. Integrate Ecommerce into Your Existing Site Using Plug-Ins
The only way to get the most out of your eCommerce site is to integrate it with the rest of your website. This involves planning for technical and non-technical aspects, including how content will be displayed and how well it will perform on different devices such as mobile phones and tablets. Also, you have to consider how it fits in with the rest of your business platforms.
So when it comes to integrating an eCommerce site into your existing website or application, there are two main things you need to think about:
- The first is security: ensuring that any data sent from one part of the system to another can’t be hacked into or stolen.
- The second is usability: ensuring that all users have everything they need when browsing through your site. This includes which products show up and how easy it is for them to find information about a particular product.
2. Add Ecommerce Features To Your Existing Website
Ecommerce integration helps you add an eCommerce section to your existing website. This is a great way to take advantage of the power of eCommerce. And you don’t have to invest in a new website or redesigning your current one. An eCommerce integration should have its section on your website and be easy to navigate. But it should also not detract from the rest of your site.
Make sure it has enough space for all the product information, images, and other details you need. Also include features like social media links and customer reviews. A good eCommerce integration will also have options for payment processing. This makes it easy for customers to buy products directly from your website.
3. Use the Shopify Buy Now Button
The Shopify Buy Now Button is easy to embed your Shopify store on any website. This Button lets you direct sales from anywhere and builds a store that looks great on mobile devices.
Buy Now Button does not require a Shopify store, so you can use it as a simple way to sell products on your website or blog. With just a few lines of code, you can have your customers checking out directly from your blog or website in seconds.
The Buy Now Button provides a frictionless checkout experience, with no redirection to the Shopify checkout.
4. Set up Facebook eCommerce
Facebook eCommerce is a good decision for your online business because it helps you boost sales and develop a brand. After setting up Facebook eCommerce, you can target customers and provide customer service. You can do all of these things with Facebook eCommerce.
5. Tag On Separate Solutions to Your Business Website
The final option is to use eCommerce apps. If you already have a website, one way of simplifying the process of embedding online sales capability into it is to add an eCommerce app like Amazon or Walmart. Some of the downsides here are that these apps aren’t customizable and may make your business look mass-produced.
This may sound a little complicated, but the goal is simple. You should aim for a complete, holistic system that makes running your business as easy as possible. It’s an investment of time and effort on the front end. But it will be worth it when you have an efficient website that keeps your business running smoothly. In the end, customers find your site easy to navigate while you get to focus on improving lead generation and increasing conversion.
You may also like to read our latest article, A way for E commerce to Thrive Through Magento.