If you’ve chosen Shopify as the eCommerce platform to help you start your online business, you need to add products to Shopify in order to launch the store as soon as possible. This article will extensively explain the steps and procedures by which you can add products to Shopify.
How to add products to Shopify
Step 1- Log Into Your Shopify Account
To create a product page on Shopify, firstly, you need to log into your account backend. You ought to have all your login information available to do this. Click the “Log in” option on the Shopify website, and enter your store address, email address, and password. You can click the “remember me” option to access your account faster in the future. Don’t do this if you’re using a shared device.
Search for the Products tab underneath the Search option on your Shopify account. Click on this tab, and you’ll get options like “Add a product” or “Import products.” Click add a product to visit the product page.
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Step 2- Adding Product Details
Next, you’re ready to start adding information to your product page. Your product details will include things like
- Product title
- Product Type
The product title is the name that you’re giving to your product. For example, if you’re selling a pair of women’s jeans, they might be called “Mom jeans.” Ideally, your titles should be short, sweet, and straight to the point. Give your customers all of the information they need without overwhelming them. Your titles also need to have a consistent feel on every page. If you start with the product type on one title, you should do so on every other product page.
Your product description is one of the most essential things on your product page. It’s a chance for you to capture your audience’s attention and convince them that you need whatever you’re selling. To come up with a solid product description, remember to focus on the benefits to the customer first. For instance, if you are selling an armchair, you might start with, “This luxurious and comfortable armchair is big enough for cuddling with your partner.” Don’t just copy and paste product information from other websites, which will harm your SEO opportunities with Google.
Every time you add a new product to your website, follow the same format for the description. This may include using a bullet list of features or suggesting additional products to accompany the primary purchase.
This section doesn’t require as much creativity as the two above. Just enter a word or term that would categorize the product into a specific category. For instance, if you’re an accessory and jewelry company, and you’re creating a product page for a pair of earrings, you might add it to the “Jewelry and accessories ” section or just the “Accessories segment.
You can put your brand name here if you’ve created this item. Alternatively, if you’re selling another brand’s product, use the Vendor section to credit the manufacturer or supplier.
Step 3- Inventory, Price, and Extra Information
Once you’ve completed the central part of your product description, the next step involves filling out the remaining details. In the Inventory and Variants section on Shopify, you’ll be able to enter details like your product SKU, price, shipping options, and weight.
All customers will want to know what they can expect to pay for each item on your eCommerce store. So it is pretty essential to specify the price for each of your pages. You don’t need to add a currency symbol to this field, as your Shopify General settings will inform the tool of what currency your eCommerce business uses. Remember, it is worth mentioning to choose your pricing carefully. You don’t want to scare your customers off with a too high cost. However, selling products at low of a price could also damage your profits.
The SKU part of the products section on Shopify is where you enter your Stock Keeping Unit.
This is essentially a unique identifying number for every product in your store. You can find the number on the manufacturer’s website or take it directly from the supplier.
Search Google to find extra information from other store owners if you’re struggling.
Next, let your customers know how your plan on delivering their products to them. If you intend on using the Shipping options, you can uncheck or check the Charge Taxes box or the Requires Shipping box. For instance, you may not need either of those things if you’re selling downloadable products or services that don’t require delivery.
The weight of your product might not seem like a big deal, but it does make a massive difference to the freight cost and shipping expenses of your order fulfillment strategy. If you’re not sure about the exact weight, you can use an estimation, but it’s better to go over than under here.
Once the weight section is complete, you can use your variants and inventory section to compare prices for your products, enter information like the barcode provided by a manufacturer, and unlock fulfillment options if you’ve activated support from a fulfillment service. You’ll also be able to set up an inventory policy for tracking your stock and add multiple options for things like colors and sizes.
Step 4- Adding Product Images
After you have successfully entered all of the essential details for your product, you can begin inserting the images that will give your customers some much-needed insights into what they’re buying. It’s helpful for customers if store owners can provide as many relevant images as possible.
Name your images with consistent formatting, and make sure that you separate each word with a dash. This will help with finding pictures and improving your SEO ranking.
If possible, try to add multiple images of your product to each page, using different angles or even showcasing other color options if they’re available. In addition, make sure that every image is high-quality and transparent, don’t forget to check that you have permission to use any of the photos you’re accessing.
Step 5- Add Tags and Collection Details
After your pictures are ready, the next step is adding your products to specific collections or areas on your website. On Shopify, a Collection is like a category. Using the Add to Collections button, you can place your product page in any category it belongs to. For instance, this could mean adding boots to the “footwear” collection.
Also, you can add tags to your product, which makes it easier for customers to find and search for items. From your Shopify admin panel, click on the name of the product you want to edit and click the Organization sections. You can also add tags for your products here and use a comma to separate different words. Click Save when you’re done.
Shopify store owners can use tags to create automated collections. Go to the Collections tab from your admin page and add a description or title for your collection. In the Type section, click on Automated, and choose which conditions your products need to meet to fall into that collection.
For instance, for a product to automatically go into a “footwear” collection, it might need to include tags like “shoes” or “boots.”
Step 6- Edit your Search Engine Listing
Shopify automatically generates meta descriptions and page titles for you to assist with your presence in the search engines. However, this automatically-generated information comes from the details you added on your Product Details screen. You will need to change the Meta Description and Page Title information separately to get the most out of your SEO. Your page title and meta description need to contain valuable keywords related to your products. To edit your information, click on the Product Details page, then go to the Search engine listing preview. Next, click edit website SEO, and in the page title field, add a descriptive title that includes your keywords. This will show up in the search engine results on Google. Add up to 55 characters in your title.
Additionally, you can also enter a description for your search engine listing. Make sure you add relevant keywords to help customers find you here too. Meta descriptions can feature up to 320 characters.
In the URL and handle section, edit your website address. You can also switch any random numbers on your URL with keywords relevant to the product page. Remember that your URL can’t contain any spaces. Handles work best with Shopify theme design.
Lastly, when you’re done, click Save.
Step 7- Publishing Your Product Page
Once everything with your search engine listing is ready, check the details of your product pages, and do a quick review before you click the Save Product button in the bottom right of the screen. Scroll to the top page after you’ve Saved to see what your product page looks like.
Click the “View on your website” link to ensure everything looks good.
You can edit your product pages by clicking back on the product page if you discover any issues. Don’t forget that while you can change your product details at any time, this could impact how products are grouped in your reports, so being careful with things like tags and collections is advisable.
Go into your Shopify admin page and select Products to edit a page. Select the product’s name you want to change and modify the details accordingly, then click Save.
Other ways to add products to Shopify
1. How to duplicate a product on Shopify
Whether you’re selling through multiple sales channels or adding similar products from a dropshipping provider, you can save time by duplicating items already on your list. When you duplicate a product, you can add options and copy one or more of the details available, including images, SKUs, inventory quantity, and barcodes.
If you want to add options to one of your products, try adding a variant instead. The duplicate product hides away on all of your channels and apps by default. This product won’t be published until you change its availability on it. You can make the Duplicate available on the same channels too. To create a duplicate, follow these steps.
- Go to Products> All Products from your Shopify admin page
- Click on the name of the product you want to duplicate in the Shopify app
- Click the Duplicate checkbox
- Enter a name different from the existing product
- Click Duplicate again
- Modify the product details
Also, you can update the product availability, so it’s accessible on the same channels as the original. Remember that duplicate products aren’t the same as a product variant.
2. Add new products to Shopify with POS
Shopify allows you to add new products from the Products screen in the Shopify POS. Products that you create here won’t appear on other sales channels unless you update their settings in Shopify. To do this, Shopify users will need an internet connection to create Shopify POS products. To create a new product here, click the + button, and tap on Add product.
In the add product window, you can enter details about the items, including their price, title, and inventory status. If you want to add a product image, you’ll need to tap the image button and select an image from your files. You can also take a product picture at that moment using the front-facing camera on your POS device.
Lastly, tap on Save product when you’re ready to make this single product available for checkout. This will cause the product to appear on the checkout screen on the POS and your products page for the Shopify website. You can open it from the Products page as an admin with Shopify to edit or delete a product. You cannot delete or edit products directly in Shopify.
3. Make Products Available on Sales Channels
The chances are that you’re selling products in different environments. If you’re dropshipping a product from AliExpress, for instance, you might be selling on Amazon and eBay and with your Shopify Shopping cart. It’s up to you to decide which of your products will be available on which active sales channels. If you decide that a product shouldn’t be available on a particular sales channel, the system will hide that item from your catalog.
Many business owners hide products because they’re seasonal and only available for some parts of the year. As a user, you might also hide a product because it’s out of stock, or you want to make sure that you’re giving on online exclusive to your most valuable customers.
To make products available on different channels, go into your products All products environment, and click on the product’s name. The product will be available to the channels listed in the availability sections. You can also manage to change where your products are available and select the suitable channels for you. Select Done and Save to begin selling.
You can also set product availability as a bulk action, which might be helpful if you’re selling dropshipping products.
4. Scan Products With a Camera
Another way to add more products to your Shopify environment for potential customers is to scan a barcode with the available device camera. The Shopify app supports this action. To do this, go to the Shopify app, then click on Products and All Products. You can either create a new product or tap on an existing product from this screen. Tap on the Inventory option, and in the barcode section, click on the barcode icon to open the camera on your device. The camera screen should come with a rectangular box that shows you where you need to position your iPhone so that the barcode appears on the screen. Wait for Shopify to recognize this barcode. This app will return to the inventory screen afterward.
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