how to become an eCommerce entrepreneur

How to become an ecommerce entrepreneur

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E-commerce is an industry that continues to grow. E-commerce is the buying and selling of goods or services using the internet, and today many businesses operate solely online. Think Amazon, Etsy, eBay, or Alibaba. You can also think of e-commerce as any commercial transaction conducted over the internet. Online shopping is a typical example of e-commerce.

E-commerce has become increasingly popular in recent years because it allows buyers and sellers to transact without visiting a physical store or business location. With e-commerce solutions like Shopify, you can sell your products directly through Facebook or Instagram.

With this boom comes opportunity. There are many ways to take advantage of this industry by either starting your own business or joining an existing company as an employee in marketing, sales, customer service, inventory management, logistics, and more. And in this piece, I will walk you through how to become an eCommerce entrepreneur.

What is an e-commerce Entrepreneur?

An e-commerce entrepreneur is a person who sells products and services online. This can mean anything from selling clothing on Shopify to consulting with small business owners on Amazon. You’ve probably encountered dozens of e-commerce entrepreneurs without realizing it, perhaps while purchasing organic vegetables online or buying handmade soap on Etsy.

eCommerce stats for an aspiring entrepreneur

E-commerce is often the most cost-effective way for consumers to access goods and services, and everyone in the supply chain tends to benefit from this type of interaction. That’s why people are interested in becoming e-commerce entrepreneurs themselves. It’s an opportunity that offers challenging work, personal fulfillment, and unlimited revenue potential.

Is An E-Commerce Business Model Profitable?

E-commerce is estimated to be worth $3.5 trillion in 2019, and more than 97% of consumers look online for products and services. There are over 300,000 e-commerce companies with annual revenue of over $100k in the United States. This number has grown from 100,000 in 2013 and is expected to keep growing rapidly in the upcoming years.

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How to Become an Ecommerce Entrepreneur

It’s only natural that people want to learn how to start an online store and become an eCommerce entrepreneurs. If you are one of such people, this piece is for you. Below are tips that can be helpful to you in your quest how to become an eCommerce entrepreneur:

1. Do Your Research

Before you get too excited:

  1. Take a step back and evaluate the market.
  2. Do your research.
  3. Put yourself in the shoes of a retailer, or better yet, an eCommerce entrepreneur.

You need to understand what’s going on to gauge whether your idea is feasible. Ask yourself these questions:

  • What are the needs of your target audience?
  • What are the current trends in the market?
  • Who are your competitors? What are their strengths and weaknesses?
  • Who is your target audience? Can you identify a niche that you can fill?

A Guide to Planning, Conducting, and Reporting Your Study.

2. Know the Competition

Given the prevalence of eCommerce, there’s a good chance you already have some idea of the kind of product or service you want to offer. To get started, you’ll need to do three things:

  • Know your industry
  • Identify your competitors
  • Learn about their strengths and weaknesses.

You may also like to read this book on how to beat your competition, when starting an eCommerce business:

Easy Competitor Analysis – How to Find What Your Competitors Are Up To.

3. Figure Out What You Want To Sell.

Figure out what you want to sell. If you don’t already have a product in mind, it cannot be easy to know where to start your search. You can try the following:

  • Look for products that are selling well on other eCommerce platforms. If you’re looking for inspiration, it can be helpful to see what’s working for other companies and what’s not. This can also help you decide whether or not you’d like to sell physical products.
  • Decide how much capital you’d like to invest in inventory and choose products that fit within that budget.
  • Stay in your comfort zone when choosing products; if a product is something you’ve never used or tried yourself, it may make sense to look into something else instead.
  • Choose a niche market with room for growth and carefully research your competitors before making any decisions about which platform will work best for them.

Steal these 101 Product Ideas for Amazon.

4. Make a Business Plan

Create a business plan so you can clarify your goals and make effective decisions about how to use your funds. To accomplish this, it’s best to find a template that makes it easy for you to create a business plan. In general, consider the following when making your business plan: goals, template, examples, format, how to write a sales pitch, marketing, etc.

Create A 21-Day Game Plan To Launch Your Online Business.

5. Create a Powerful Website (from the scratch or third-party)

You can create your website or use a platform like Shopify to create an online store. No matter which method you choose, there are some key elements that you should include to make it more likely for customers to buy from you.

  • Make sure you set up your website correctly. This includes writing high-quality content that explains the benefits of your products and services and ensuring that the site is easy to navigate.
  • Use the latest web design trends. Your site must look modern and fresh, so people will want to spend time on it and see what they can find.
  • It would be best if you also considered using social media platforms like Facebook or Twitter as part of your marketing strategy because these sites allow customers to connect and businesses directly through a series of posts and comments.

It is vital to have a clear and unique selling proposition for your online store. This will help to make your store stand out from the competition and attract potential customers. Finally, you need to ensure that your payment gateway and shipping options are set up correctly to provide customers with a smooth and seamless experience.

Create a website in five minutes for free!

6. Come Up With a Marketing Plan

Now that you have a solid understanding of your audience and have mapped out your marketing goals, it’s time to figure out how you will reach these people. Your marketing plan should include everything from the specific platforms you plan to use, such as social media or email marketing, SEO optimization to the tactics you will employ on those platforms.

For example, if you want more people to know your new eCommerce business, your best bet is likely paid advertising. But if your goal is improving engagement with existing customers and creating loyal brand ambassadors for years to come, focusing on organic traffic through content marketing might be better.

There are dozens of different ways for an eCommerce entrepreneur like yourself to get the word out about their business. The trick is finding which ones will work best for you and putting together a powerful and effective marketing plan to help your business grow.

Get An Integrated Approach to Online Marketing.

7. Start Networking with Other Ecommerce Entrepreneurs

It’s essential to grow your network and meet people who can both provide advice and potentially become partners, suppliers, advisers, and resources.

Joining online communities is a great way to meet other entrepreneurs, especially if your industry is small. Try Facebook groups, LinkedIn groups, or Slack channels. Or try searching for your industry + “forum” or “group.”

Your network could also be as simple as reaching out to other business owners in your area or going to events where you think you’ll find other entrepreneurs. Getting outside the entrepreneurship bubble will help keep you grounded and focus on what matters.

8. Get the Right Tools for Your Business

Whether you’re selling on an existing platform or building a new website, it’s crucial to have the right tools and technology to support your business. The good news is that many of these tools are free or low-cost, and they make it easy to get started.

Here are some of the tools you can consider using:

  • Shopify Plan: This is an eCommerce platform with all the features you need to start, run and grow your business. You can sell on Facebook, manage products and inventory, ship orders, accept payments, and build a website.
  • AliExpress Dropshipping: Create a business page in minutes or connect with an existing one. You can add products from AliExpress with one click and fulfill orders automatically.
  • Oberlo Plan: Automating your dropshipping business has never been easier than with Oberlo dropshipping software for Shopify stores. When you find a product from Oberlo’s catalog that you want to sell in your store, click the “Import” button, set prices, and hit publish.

Click here for tools you need for ecommerce business.

Pros of eCommerce

All in all, there are a lot of reasons to like e-commerce:

  • Most notably, the lower startup costs than brick-and-mortar businesses mean less risk.
  • The fact that you can reach customers globally makes it easier to start and grow your business.
  • Lack of geographical barriers means that you can start small and multiply with relatively little risk.
  • The fact that you don’t have to staff your storefront or buy inventory helps keep daily operational costs down significantly.

The benefits of e-commerce make it an excellent choice for entrepreneurs looking to minimize their risks while maximizing their profits.

Cons of Ecommerce

  • Competition: The eCommerce industry is constantly expanding, and with more participants comes increased competition. It would be best to stand out from the crowd to be noticed.
  • Capital required: To build an eCommerce business, you need money for a website and hosting and the cost of your inventory. If you can’t get a loan from the bank, it might mean that you have to quit your job and focus on developing your business full-time before it even starts generating any income.
  • The effort required: Getting an eCommerce business off the ground takes time and energy. You have to choose a niche, select products only likely to sell well in that niche, build a website, and upload products. Also, you have to write product descriptions and SEO titles/reports for all of your products acquired. To top that, you have to start marketing your business, so people know about it before even starting any sales.
  • The organization required: Making sure all of this gets done correctly. You need to stay organized if you want to succeed in this business.

Tips To Become Successful As an Ecommerce Entrepreneur

All successful eCommerce entrepreneurs have some tips that they can share with you. This is what makes them successful. If you want to be a successful eCommerce entrepreneur, you need to follow the tips provided for you by the people who have come before you. You should know about these tips so that your chances of success in the industry will increase. Here are some essential tips:

  • Customer Service: Having incredible customer service is something that all eCommerce entrepreneurs should focus on if they want to succeed in their field. If your customers don’t have any problems with your business, then they won’t make any complaints about it. The more satisfied your customers are with your business, the better it will be for you and your company’s reputation.
  • Focus on Conversion Optimization: You also need to focus on conversion optimization to become an eCommerce entrepreneur. This means that you should increase the number of people who visit your website and buy products or services from it. You can use different methods such as pay-per-click advertising and search engine optimization (SEO). By doing this, you’ll generate more income from each visitor who visits your site instead of just earning money from their purchase alone.
  • Update Your Inventory Frequently: Another thing that all successful e-commerce entrepreneurs do is update their inventories frequently. This helps you keep track and ensure new items arrive promptly without running out too soon due to high demand from customers wanting specific products. Also, having enough product selection when someone searches specifically for something specific ensures there’s never any lag time between purchases and delivery. Thus allowing customers access to what they’re looking for right away while still having plenty of options left over once those first ones sell out quickly.


An e-commerce business can be just as profitable as any other type of business. The great thing about e-commerce is that you can start with very little capital. E-commerce also allows you to sell products worldwide, whereas a brick-and-mortar store is limited by geography.

However, an e-commerce business is not for everyone. It’s essential to understand what traits will make a good entrepreneur before jumping into this type of venture or any other small business endeavor. An e-commerce business can be exciting and a lot of fun; however, it’s not just a hobby but also has the potential to be your lifestyle. By following these steps, you can be well on your way to success as an eCommerce entrepreneur.

You may also like to read our latest article, The Best Amazon Repricer Tools That Help Sellers To Stay Competitive.