Suppose you use Shopify as an eCommerce platform. In that case, you may need to consider setting up a Shopify store on Facebook by linking your Shopify store to Facebook so that your customers can patronize you without leaving the Facebook platform. You can share products with friends and followers with a single click.
If you have yet to set up your Shopify site, you can sign up for a 14-day Shopify trial account and follow the steps below to set up a Shopify store.
How to create a Shopify store on Facebook
Step 1: Create a Facebook business page
- Create a Facebook business page (this requires that you have a Facebook account).
- Then, create a Facebook business manager account. It is a tool provided by Facebook to help you manage your Facebook page and ad campaigns.
- Check that there is a link from your Facebook page to your business manager account.
- Add an Ad account to your Business Manager.
- Ensure you have admin permissions to the Facebook business page and Business manager.
These will take just a couple of minutes to set up. Don’t spend too much time on any of these stages, as you can go into further details once you link your Shopify store to Facebook.
RELATED ARTICLE: How To Create Concise Shopify Store Names Easily.
Step 2: Connect your Shopify store to your Facebook account
A Facebook store in Shopify is called a Facebook shop and is considered a sales channel. Sales channels include Shopify storefront, eBay, Amazon, Instagram, and buy buttons that you can add to your blog or website.
From the Shopify dashboard, find your way to the “Sales Channels” on the left side menu. Click on the plus icon, and a pop-up window will appear with your available sales channels, including Facebook.
Step 3: Set up your Facebook shop
Set up your Facebook shop once you add a Facebook sales channel and connect your Facebook commerce account.
This step allows you to create a catalog to arrange products into collections and customize your Facebook shop. You won’t need to set up products inside your Facebook shop catalog. Your product listing from Shopify will sync automatically once connected and approved by Facebook.
Step 4: Review and agree to Facebook’s terms and conditions
The last step here would be to review the terms and conditions of Facebook. Once you have done this, click on finish to set up.
After connecting your business account, Facebook will have to review your store to ensure it adheres to its set guidelines. These guidelines include using a currency supported by Facebook and providing you are not selling anything prohibited, like adult content or firearms.
It can take as long as forty-eight hours for Facebook to review your store, and you will get a notification from Facebook via email if you are approved or denied. You will also see when facebook concludes the review process when you sign in to your Shopify store.
Step 5: Set up your products
After setting up your Facebook shop, you can start setting up products or choosing the products from your Shopify store that you would like to make available once you get approval to operate your Facebook shop.
To add a product to your Shopify store, these are the steps for you to follow:
Go to Products and then All Products from the Shopify dashboard.
On the products page, click on Add Product. Here, you will fill in a title for your product, a description, images, pricing, and shipping.
From the sales channels and apps, choose Facebook if you want the product listing to be part of your Facebook shop.
Click on save the product.
As you add products to your store, remember that you can always change the product details later. You may discover that your pricing needs some form of adjustment, or maybe you have additional distribution centers that run throughout the country and can reduce the shipping costs.
Once your Shopify store gets approval, you can sync your products with your Facebook shop immediately. Any product updates in Shopify will take about fifteen minutes to reflect in your Facebook shop.
Step 6: Optimize your Shopify store on Facebook
After setting up your Shopify Facebook store, the next thing to do would be to look for a way to market it. Marketing a Shopify Facebook store is not so different from dealing with any other form of business. You still need to know your desired audience, where they spend their time online, and their motivation.
Popular marketing strategies are running Facebook ads, granting a referral program, and using affiliates that give a percentage of every referred sale to the affiliate. Even if you do not have a deal from them or a customer, sharing your store with their followers will suffice as free advertising.
You can use these tactics to make your Facebook Shopify store known.
- Ads: Carry out ad campaigns on places like Facebook, Instagram, Pinterest, and google. You do not require a massive ad budget to make this happen.
- Referrals: Most Shopify store owners gain success from offering a percentage or flat amount of an order. Suppose a customer refers three people.
- Shipping: provide free shipping for sharing a social media post about the product or store, attracting more visitors to your shop.
- Guides: If you run an apparel store, provide a style guide to exchange for email addresses. It helps to build your list of people to market.
- Customers: Persuade current customers to tag you in their posts featuring your products to get a feature on your business page.
- Giveaways: Facebook and Instagram make it easy for giveaways to go viral. Ask those who enter for giveaways to tag their friends and also like and share your posts.
In conclusion, if you own a Shopify store, you should consider connecting it to your Facebook page. Having a Shopify Facebook store is an excellent way for businesses to begin selling their products online. When you combine the marketing capabilities of social media with the features that Shopify gives you, be sure to get the best from both worlds.
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