Posted by Learn how experts are using Google Display Ads to generate sales lead and how you can join them too.
Display ads are a great way to generate leads and the best part is Google Display Network lets you reach your target audience with highly-targeted ads that attract their attention and drive them to your landing page.
In this piece, you will learn how to use google display ads for lead generation to help improve your online business.
What Are Google Display Ads?
Google display ads are a form of online advertising that can be used to generate leads. They’re similar to Google search ads, which is why they’re often referred to as “search-based display ads.”
Google display ads can be used on various websites, including your site and other publishers’ sites. They appear in the right column or sidebar of websites participating in the Google Display Network. They are also displayed on non-Google publisher sites where users have opted in to see them based on their interests—for instance, YouTube viewers.
Here’s how display campaigns work:
- You create an ad group with a specific theme, such as “Health & Fitness.” That group then gets associated with specific placements (websites) where you want your ad displayed.
- Users visit those websites, see your ads and click on them if they are interested in finding out more about what you offer or sell from your website.
- You pay for each click generated by this process, so it’s crucial that people do indeed click on the ad when they see it. If no one clicks on it, then there’s no point in spending money on this campaign because no one will be seeing any of the content that would help convert prospects into customers or clients, i.e., more leads.
Convert leads now using GetResponse.
What Is a Lead Campaign On Google Ads?
Lead campaigns are a type of AdWords campaign that you can use to generate more prospects for your business. Lead campaigns are an effective way to get qualified traffic and turn that traffic into conversions.
When you create a lead campaign, you’ll be asked to choose the type of conversion goal: phone calls or form submissions. This step will help you determine what kind of contact information your leads provide and how many leads can be generated from each ad click (CPA). You’ll also have to select whether or not ads should be shown on mobile devices and tablets.
Summarily, Lead generation is when an audience submits their contact details to Google after viewing an ad that interests them. These details are then forwarded directly to your business website. Such an audience would then receive further information about your products or services before making any purchasing decision.
Why Advertise on Google Display Network?
Google display network is a great place to advertise. It has a large audience, and you can target your ads by geography, gender, language, and interests. It’s beneficial for mobile advertising because it has higher conversion rates than other networks.
Here are some of the benefits of using the Google display network as your ad avenue:
1. Wide Reach
The first benefit to advertising on the Google display network is that it’s a great way to reach a broad audience. A wide audience means more opportunities for conversions, so it’s vital that you have this in mind when choosing your target audience.
2. Targeted Approach
In addition to reaching many people, ads are shown on sites that are relevant to your business. For example, if you sell golf clubs, then google will display your ad on websites about golfing, such as Golf Digest and Golf Magazine. This makes it much more likely that someone interested in golfing will see the ad and click through with the intent to buy something from your website.
3. Leverage Google Algorithm
Google also does some additional targeting for you by showing your ad only against high-traffic sites, which increases performance. Lastly, Google hand-picks sites based on its algorithm, which means they know what type of content works well with advertising campaigns, so expect better results.
RELATED ARTICLE: Outbound lead generation [strategy and services].
Google Display Network Lead Generation Tools
When it comes to using google display ads for lead generation, you have access to several tools to help you out. These tools are specific in what they do, but they cumulatively affect helping you get more leads. Here are some of the tools available to you on google:
– Google AdWords
It’s a powerful tool that allows you to bid on search queries.
– Google Analytics
This is an essential tool for measuring your digital marketing efforts, including the success of your display ads.
– Google Optimize
This platform enables you to create A/B tests. Learning which creative or messaging will work best is by testing different versions against each other and seeing how users respond based on specific criteria like location or device. You can also use Optimize to test technical elements like landing page copy and form length, and the color palette used in those pages.
– Google Data Studio
A data visualization tool that lets you track key metrics from all of your online marketing campaigns in one place. Data Studio helps you evaluate which strategies work best to drive traffic and conversions for all channels, including display ads.
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How to Use Google Display for Lead Generation
To use google display for lead generation, follow the steps below:
1. Set up Google Display Campaign for Lead Generation
Let’s dive into the details:
- Create a new campaign.
- Set your budget; you can choose to set a budget for each ad group or the entire campaign by setting it at $0 in advanced settings and then clicking on ‘Budget’ under ‘Settings’ in your campaign builder.
- You can also change this setting without having to create new ads or pause them. Just click on the red alert bell icon in the top right corner of your screen while viewing one of your ads, select “Change Budget” from the drop-down menu and enter whatever amount you want.
- A note of warning, it’s best not to spend more than $5-$10 per day until you get more familiar with how display campaigns work.
- Name your ad group(s), which will appear as “Ad Group 1” under Ad Groups when viewing your active campaigns on mobile and desktop devices.
- Make sure that each name describes what type of products or services you offer, so potential leads know precisely what they’ll find after clicking through.
Note that: if someone clicks on an image within an ad but doesn’t follow through with an action like visiting another page or downloading something from the website, Google won’t count those as conversions. So don’t worry if they seem low at first. If there are no images in any given post, it will appear as text instead, which is fine.
2. Create Powerful Call-To-Action
To start, you’ll need a call-to-action button. This is your link that directs visitors to your landing page. Your CTAs should be short and concise, don’t waste time with long sentences or paragraphs. Just put in the name of the service or product you offer and tell users what they should do next.
Next, you’ll need a landing page for display ads. We recommend using templates from Google. This is where people will go after clicking on your ad to learn more about what services or products you have available for them. It should be designed with conversion in mind: make sure it has a prominent CTA, so people know exactly what they have to do when they get there. You can also use lead forms as another way to capture visitor information without forcing them into an email address right away. This gives prospects more time to think over their decision before making a commitment, which could be beneficial.
The headline text on both types of pages needs to be clear and concise; you want people who visit these sites through their ads and no other channels to understand what they’re getting themselves into immediately. Make sure that any copy below includes precise details about whatever product or service it relates to, like pricing model options.
3.Optimize Your Display Campaign and Get Quality Leads
To achieve the best results, you must optimize your display campaign correctly. A quality lead can be defined as an audience who takes action on your website or social media platforms. This could include visiting one page on your site, signing up for a free trial, or purchasing something from you.
It should also be noted that there are different types of actions people can take on the internet; some examples include clicking through an ad or filling out a form in exchange for something like an eBook or white paper.
Regardless of what action someone takes online when interacting with one of these ads, it is considered a “quality” interaction because it means they have taken an interest in whatever product or service is being advertised.
How to Create a Google Lead Form Extension
Google lead form extension is a tool that allows you to capture contact information from your website visitors in an ad. It’s one of the most effective ways to generate leads for your business.
Lead form extensions are a great way to turn your digital ads into customer-focused landing pages. When you create a lead extension, it will appear at the bottom of your ad and let people fill out a form to get in touch with you. Follow the steps below to create one:
- Head over to the “Leads” section of Google Ads.
- Select “Get more conversions” under “Conversions.”
- And then click “Leads.”
- You’ll see the form at the bottom of your ad.
When someone clicks on that button and fills out their email address, they’ll be added as a contact in your Gmail account or whatever email client you use. They’ll also receive one or two emails from you asking them if they’re interested in what you offer. Congratulations, you’ve gained another potential customer through a Google ad campaign if they respond positively.
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How to Run Marketing Ads with Google Lead Form Extension?
You can run marketing ads with a Google Display Network lead form extension.
In this case, you’ll be able to capture a lead on your site and appear in the ad network’s display ad auction. Once you’ve added the extension, you’ll see an icon appear in your regular AdWords campaign where you can set up your goals and target audience.
How to Integrate Google Lead Form with Your CRM
As you begin to integrate Google display ads with your lead generation system, it’s essential to remember that this is only one aspect of a well-rounded approach. You will want to make sure that the other components of your strategy are well taken care of. With this in mind, here’s what we recommend:
1. Lead Management System
If you don’t have a lead management system already, then now is the time to get one. A good CRM (customer relationship management) platform should help you track every step of the sales cycle from identification through conversion and beyond. It should also provide robust reporting tools so that you can measure how effective each channel has been in generating leads.
2. Lead Generation System
A robust lead generation system includes both demand generation campaigns like PPC advertising and organic search engine optimization (SEO). You’ll also want a way to nurture leads generated by these initiatives with personalized follow-up emails based on their interests and needs indicated by their search query history.
We’ve found HubSpot SalesIQ, formerly known as HubSpot Sales, particularly helpful for this purpose. The tool allows you to create customized email sequences based on user behavior over time. For example, “lead,” or “prospect” status changes over time and track engagement metrics, including open rate percentage across different kinds of messages sent via email drip campaigns or social media posts made within each campaign’s time frame.
Benefits of Using Google display ads
Google display ads are a great way to generate leads and build your business. The benefits of using Google display ads are:
- You can target your audience more effectively with display ads because you can get very specific about who your ad will appear next.
- This means that you’re getting your brand in front of the people most likely interested in what you have to offer.
Conclusion
We hope this guide has given you a solid understanding of creating a Google display ad campaign that generates leads.
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