Posted by See benefits of getting a job at HubSpot and 9 HubSpot career opportunities in PR to take an interest in now.
What is HubSpot?
HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more qualified leads. HubSpot is a software platform designed to help your company market and sell more effectively. HubSpot started back in 2005 as a resource for marketers. They offered tools and resources that helped companies get started with inbound marketing when first started.
Some Hubspot career opportunities
Some of the Career opportunities offered by HubSpot are:
- Business Technology
- Customer Success
- General and Administrative
- Marketing
- People Operations
- Products, UX and Engineering
- Revenue Operations
- Sales
Overall you can settle for a remote job opportunity with HubSpot. HubSpot is a hybrid remote-office company with most teams distributed worldwide in some capacity. HubSpot works remotely to avoid the commute, support the families, or maybe work better from the comfort of homes. HubSpot is passionate about creating a remarkable experience for remote employees. For HubSpot’s permanent career opportunities, all its departments support fully remote work in the list countries, including over 40 states in North America.
- United States
- Ireland
- Germany
- France
- Belgium
- Australia
- Singapore
- Japan
- Colombia
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Benefits of working with HubSpot
1. Work and life should fit together
HubSpot believes that people who do great work deserve great support. So the software company is concerned with building a culture of flexibility, learning, and belonging. HubSpot’s goal is to help employees be the best they can be, both inside and outside of work.
2. Unlimited Vacation and Global Week of Rest
In addition to the company-wide week off during July, HubSpot has an unlimited vacation. Employees decide when and for how long to take time off. Vacation can be used. However, they want for tropical trips or flexible day-to-days. HubSpot also has Vacation Quota Relief {VQR} to make sure it’s genuinely unlimited for all.
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3. Remote Work
At HubSpot, employees don’t need to be in an office or desk to have an impact anymore. With the company’s hybrid model, employees can select one of three flexible work options: @home, @office, and @flex, to decide where and how they work best.
4. Five-Year Sabbatical
After five years with HubSpot, employees get a four-week paid sabbatical, with a $5,000 bonus. Some employees take vacations with their families, while others learn how to play the guitar or enjoy month-long honeymoons.
5. HubCare
In addition to excellent healthcare coverage, HubSpot global Employee Assistance Program {EAP}, HubCare, provides mental health resources with certified clinicians via phone, email, chat, and video 24/7.
6. Parental Benefits
In addition to HubSpot Families@HubSpot, the employee resource group offers generous paid leave to new parents and egg-freezing benefits to help give women more support.
7. Leadership Development
HubSpot’s leadership development team provides training, ThinkSpaces, recognition programs, and resources for new and tenured managers.
8. Healthy
For in-person employees, beyond healthy snack options and workspaces, HubSpot offers fitness reimbursement, nutrition consultations, and workshops on mindfulness, stress management, and more.
9. Employee Stock Purchase
Employees can buy HubSpot stock at a discount from the share price at purchase. By contributing between 1%-15% of their base pay for a set time, the funds are used to buy HubSpot stock at a 15% discount.
10. Tuition Reimbursement
HubSpotters get the equivalent of $5k U.S./year to spend on education. They’ve taken semester-long classes, weekend workshops, and online courses on everything from finance to design.
11. Ongoing Learning
Employees at HubSpot are inquisitive. That’s why HubSpot has ongoing learning opportunities like the Free Books Program, the Learn@HubSpot online platform, a mini-BBA fellow program, HubTalks, workshops, and more.
12. Employee Resource Groups
Belonging is an essential part of doing your best work. These ERGs provide support and community for employees globally: LGBTQ Alliance, Families@HubSpot, People of color at HubSpot, BLACKhub, and Women@HubSpot.
13. Fun Stuff
When you work with amazing people, it’s not hard to have a good time. For in-person employees, they are treated to Scavenger hunts to virtual water-cooler events, and there’s no shortage of fun stuff to get involved in at HubSpot.
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A PR Hubspot career guide
What is Public Relations?
Public Relations can be broken down into two primary responsibilities: promoting a brand and protecting it. On the promotional side of P.R., professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. On the defensive side of P.R., they help their company or clients maintain their public reputation or defend it during crises.
P.R. is unique because it allows brands to build a relationship with an audience through credible sources, like trusted news outlets. But free publicity isn’t easy to get. Since journalists need to write stories that resonate with their audiences, public relations professionals have to account for the interests of news outlets when they develop their P.R. strategy.
Another challenge in public relations is protecting a company or client’s reputation in the digital age. Humans have a negativity bias, which helps us be more aware of threats, so naturally, negative news tends to grab and holds our attention better than positive news. It also fuels the virality of bad news on social media and Google, so P.R. professionals must react quickly to any adverse claims about their brand and mitigate the damage.
Hubspot career in Public Relations
1. Promotional Side of Public Relations
On the promotional side of P.R., your main job is to convince the media to write a positive story about you through press releases, pitches, and press conferences. You can also manage your online and local community relations, handle investor relations, and even be your brand’s spokesperson.
Below are some roles you can pursue on the promotional side of PR:
2. Content Creation
The content creation team usually crafts positive stories about their brand that the media relations team pitches to journalists. These stories can also pique journalists’ interest, like a press release about a major company merger. A member of this team writes press materials, bylined articles for news outlets, and can even make brand awareness videos.
3. Media Relations
The media relations team develops and maintains relationships with journalists, so they can pitch stories to them and seek out interview opportunities for their executive team. They also track their press, social, and blog placements and measure and report their P.R. campaign’s effectiveness.
4. Social Media Community
The social media community team tracks and manages their company or client’s image on social media. They use social listening tools to gauge the company’s public reputation. To strengthen it, they interact with their social media following, make company announcements on social media, and find social media influencers to promote their brand.
5. Community Relations
The community relations team makes sure their company or client lives up to its potential as a socially responsible corporation. They do this by finding ways to associate their company or client with positive community events, like sponsoring an event, donating money to an organization, or working on a philanthropy event. The brand’s impact on the community gives journalists positive stories to write, which increases the number of press placements and strengthens their public reputation.
6. Financial Communications
The financial communications team forges relationships with analysts and investors to improve their financial reputation at public companies. They field all analyst, media, and investor inquiries at shareholder meetings, press conferences, and private meetings. They also write earnings reports and the investor section on their website.
7. Spokesperson
A spokesperson is the face of the company’s brand. They speak to the general public on behalf of their company during press conferences, make T.V. appearances, and respond to any criticism the company might face.
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Protective Side of P.R.
The defensive side of P.R. is smaller than the promotional side, but it is just as important. You can usually pursue two career paths on this side of PR: managing a brand’s reputation or a company crisis.
1. Reputation Management
The reputation management team gauges their company or client’s public reputation by monitoring brand sentiment on social media, review sites, ratings and reviews section on Facebook, online communities, and the news. This information helps them identify any complaints about their brand and quickly address them through social media and other communication channels online.
2. Crisis Management
The crisis management team helps clients or their own company deal with significant catastrophes caused by human error, intervention, or even malicious intent. They mitigate the damage by releasing statements that take responsibility for the issue, crafting company-wide responses to the backlash, and spreading awareness for their plan to solve their problems through paid, earned, and owned marketing channels. They also appoint an official spokesperson to respond to any criticism on behalf of their brand at press conferences and interviews.
HubSpot Public Relations Salaries
Below are the average salaries in Public Relations. This data was collected from Glassdoor’s anonymous salary submissions, which doesn’t account for the employees’ industry, company size, or years of experience.
– Entry Level
Public Relations Assistant-$36,576
Public Relations Coordinator- $42,663
– Mid-Level
Public Relations Associate-$44,222
Public Relations Specialist-$83,343
– Public Relations Internships
HubSpot has over 5,000 public relations internships listed on Glassdoor; public relations interns are high in demand. If you land a P.R. internship, you’ll likely work with multiple teams and take on a broad set of responsibilities like coordinating speaking engagements and media outreach, fielding incoming media requests, drafting press releases and media lists, maintaining social media pages, analyzing media coverage and P.R. campaign performance, updating reporter databases, and compiling press kits and media collateral.
Public Relations Degree to work at HubSpot
If you major in public relations during college, your degree will cover three main disciplines:
- Communications and Media: You will study the birth of mass media, track its historical trends, and learn how media institutions have affected society
- Public Relations Theory and Application: You will learn P.R.’s fundamentals and strategic concepts. At some universities, you can put your knowledge to use by running P.R. for an actual business or organization.
- Writing for Mass Communication: You will learn to write press releases, pitch emails, and speeches. You’ll also learn how to master the A.P. style of writing.
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