The internet is booming with several options for making passive earnings for yourself, and affiliate marketing is one such means. While affiliate marketing is incredible as an alternative means of making money, it often requires other platforms to help promote affiliate links. Thankfully, the rise in social media popularity has seen a boom in affiliate marketing over the years. And with the Pinterest platform, you can now make the most of your affiliate marketing efforts.
The Pinterest platform has well over 322 million monthly dynamic users, according to Oberlo’s blog. With such a vast audience, the platform is exceptional for developing a steady source of income stream via the promotion of your affiliate links. In recent times, affiliates have shifted their focus to the platform. This is because Pinterest provides a powerful visual allure that spotlights nearly all spheres of life.
That said, if you are into or planning to start affiliate marketing, then you should look towards incorporating Pinterest into your social media promotional avenues. If you don’t, you will most likely miss out on impressive audience figures who are more likely to make a conversion. In this piece, I will share with you all the need-to-know details involving using Pinterest for affiliate marketing and show you how to go about it with the Kicksta affiliate program as an example.
Understanding the Pinterest Platform
Pinterest is a social media platform where users share content regularly while also interacting with other users. The Pinterest platform is somewhat different from your conventional social media networks. Like the Instagram platform, Pinterest users interact by sharing images and video content called pins.
While on the platform, you can decide to upload your pins or go through its massive library of pins submitted by other forum users. If you browse through the Pinterest extensive library, you can repost pins to your boards.
On the Pinterest platform, you can choose to open a regular individual account or a business account. Since you intend to use Pinterest to promote affiliate links, signing up for the business account is the option you should consider. With this account, you can run Pinterest ads to further direct traffic to your landing pages. Pinterest distinguishes regular pins from ad pins by attaching the ‘promoted by’ disclosure tag. Again, you benefit from Pinterest ads since it guarantees a high CTR essential for affiliate marketing.
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Affiliate Marketing with Pinterest
Pinterest can be used for affiliate marketing! And it is in total agreement with the platform’s terms of service. Your worry should come from the type of affiliate program you promote since not all allow for direct social media traffic. This places the work on you to verify this before starting. Pinterest is an excellent platform for generating traffic if an affiliate marketer. It can assist with nudging audiences to your landing page consistently.
As much as the Pinterest platform is a social media network, you can still consider it a search engine. A large portion of its audience uses it due to its extensive library of indexed web pictures. And as an affiliate marketer, you can leverage this coupled with over 70% of these dynamic users being ladies. Individuals use Pinterest as a research platform before deciding what products or services they should purchase, a course to take, or a preferred vacation spot.
Also, the average income for nearly 40% of Pinterest users with a family in the United States is around $100,000 or more. With such figures, you can be sure of them willing and prepared to make a purchase. Again, the average user of the platform spends about 14.2 minutes which is much higher than what you get on Facebook, with an average value of 6.4 minutes.
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Using Pinterest for Affiliate Promotion
Pinterest is perhaps the most reasonable and tremendous online asset. It is more so for advertisers to acquire traffic, convert more leads, assemble brand followership and make money. Using Pinterest is as simple as designing visually appealing images, videos, and infographics to help push your affiliate links.
Your affiliate business will get the necessary exposure and traffic to make the excellent conversion with the right content mix. You can rely and use the resources on the platform to your advantage or use those that come with your affiliate program. To get started, follow the steps below:
Get a Pinterest Business Account
The first step to starting affiliate marketing on Pinterest is to get on the platform. All you have to do is signup on it and select a business account during registration. If you already have a Pinterest individual account, not to worry; you can switch to a business profile with just a few clicks.
With a Pinterest business profile, you get to use more features that will help you perform better with your business. You have access to impressive new Pinterest features such as Analytics, Ads, and insights. As an avid affiliate marketer, you know how necessary all these tools can be. And if you are new to affiliate marketing, you are about to learn its importance. Regardless, all these tools provide you with essential information to make better decisions in the future.
Create Valuable Content
Pinterest audiences are generally searching for quality information to aid their decision-making process. To that end, creating and sharing enlightening content is vital if you want to succeed with Pinterest as an affiliate marketing tool. For example, infographics on the platform are excellent at driving audience and traffic. This is because they appeal to the eye since they can come in a variety of designs, be colorful, and still contain relevant information. If you have graphic designing knowledge, then it’s a plus for you, or you can outsource.
Asides from infographics, other helpful content types can help you get an audience. Just ensure to create exceptional value with your content on the platform. Your content will do well with the proper research and inclusion of valuable and rich information.
Create Conspicuous Visuals
Pinterest is a visual platform, and this is where it differs from many of the other social media platforms. The platform relies on sharing images, videos, animations, and infographics. Thankfully, there are templates available for you to choose from, which reduces your task. Additionally, you can rely on third-party visual designing tools to assist you in creating stunning visible graphical pins. Canva is one of such impeccable tools that can help you design colorful graphics with its simple drag and drop features. You can opt for the free plan and start creating eye-popping designs.
Interact With Your Audience
Never get carried away with just using Pinterest as a means of promoting your affiliate marketing links alone. Keep in mind that it is a social media platform and a tool for making money. To this end, it’s essential to regularly create dialogs on the forum.
For Pinterest to be an effective marketing tool, you also have to build a consistent and sturdy presence. This means you have to engage with your audience by responding to comments or inquiries on your pins. Also, you can drive engagement by actively checking out other boards from other creators in your niche. You can re-pin such content if they align with your affiliate goals.
By now, you are most likely not new to Search Engine Optimization. Understanding SEO, in general, will help your content further rank on the Pinterest platform. Optimizing your account and your content is, therefore, an essential task to perform. Below is a few most effective tips to immediately make your profile and pins SEO-friendly:
- Ensure to provide relevant information in all your profile sections.
- If you are using a website or blog as your landing page, verifying such in the settings’ claim section is important.
- Similarly, you want to make sure your Pinterest profile is visible to search engines. This will allow indexing as well as let your pins pop up in searches consistent with your pins. Go to ‘privacy and data preferences’ in the settings to un-tick the box.
- Pinterest has a search bar that you can use to research relevant keywords. Do this before creating pins as you get to see what terms are in constant use. You can then complete your content around such terms.
- Always add your keyword to your pins’ title and description.
- Pinterest has pins and boards. Boards are for organizing pins into relevant categories. And the more organized your contents are into categories, the higher your chances of turning up in search engines easily. Also, it makes it easy for the audience to move through and understand the content on your profile.
Also, you can use AI tools like Serp Stat and Growth Bar SEO to grow your audience.
Pinterest Affiliate Marketing: Kicksta Affiliate Program
Kicksta is a popular third-party Instagram growth platform that many affiliate marketers, sellers, influencers, and other users leverage to increase their profile followers. It uses engagement marketing and artificial intelligence to drive real, organic followers to your account. While performing its growth task efficiently, the Kicksta tool also offers an attractive affiliate program. It allows users the opportunity to make money by referring it to their audience, friends, and acquaintances.
All you have to do is signup on to its affiliate program promote your affiliate links with either provided promotional content or create yours. While Kicksta is safe for use, its growth rate remains inconsistent. After a few weeks of use, many users have seen impressive results, while others see tangible results after months. This is because it only likes one to two contents from every follower set as your target account. By so doing, it stays within the limits of the likes and follows each Instagram account is allowed per day. The downside is that certain accounts on your target lists are genuine, dynamic Instagram users.
How to Combine Medium with Pinterest for Affiliate Marketing
In reality, Affiliate marketing often requires the use of websites or blogs as landing pages. On the other hand, others do not accept traffic directly from social media platforms. Not all affiliate programs mandate these conditions, but in an instance where your program does, there is a workaround. Medium is an online platform that allows you to publish content either amateur or professional writers.
Medium is your best bet when sharing knowledge and stories, and many users regard it as an excellent blog host. It has an enormous audience base which makes well for your affiliate marketing business. Thankfully, Medium has no restrictions on posting affiliate links on it. With this, you effectively link directly to your affiliate offers with Medium.
As a rule, the platform requires you to explicitly disclose affiliate links in your article, which shouldn’t be a problem for you. To use Medium as your landing page, follow the process below:
- Create an account on Medium using either your Google, Twitter account, or email address.
- After registering, on the right sidebar, click on your profile picture and choose “stories.”
- From stories, you can create new articles or find previously published content.
- Click ‘See your story’ to move on to the editing page.
- Include your affiliate links in your article.
- You can add images and make final edits to your content on this page.
- Indeed, you have to factor in SEO tools. Avoid stuffing your content with keywords and instead focus on creating concise and valuable write-ups.
- Add relevant tags and include at least five tags in your article to improve your reach and exposure.
- Click the “Publish” button, and your article will go live.
Linking Medium to Pinterest
Now that you know how to use the medium platform, it’s time to link it to Pinterest to push your affiliate business further. Thankfully, this is easy to do and requires a few clicks:
- Once your article has gone live, copy the link to the report.
- Head to your Pinterest account and create new pins to reflect content from your medium post
- Add the links of your medium post to your pin description.
- Publish your pins, and your Pinterest post will automatically link to your medium article, which contains your affiliate links.
It’s as simple as that. You can also check out the best blog hosting platforms of 2022 and join millions of users on the platform.
Suppose you are new to affiliate marketing and wish to develop your skillset quickly; it’s best to get a paid course. The course should be detailed enough to teach you about all the nutty-bitty of the business. I recommend Collins Dijs CPA Marketing crash course, which sells for as much as $1000. Alternatively, you can get this same course for a fraction of its original fee if you send a mail to coursegrill stating clearly the course you wish to purchase.
Affiliate marketing is arguably the most considerable passive income means available online. And when combined with social media platforms, your earning possibilities are limitless. Pinterest and Medium are two such platforms that can assist you in superb manners. You can leverage the audience o both platforms to drive traffic to your affiliate links, ensuring you turn in a tidy profit along the way.
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